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Contact the team now on +44(0)121 486 2526 or complete an enquiry form

Meet The Team

Li Xie - Managing Director

Li Xie is Managing Director for Sino Manufacturing Solutions Ltd, responsible for production and operations.

After graduating from Jinan University with a BA in Mechanical Engineering, Li has served in various technical and commercial roles in China, Argentina & the UK.

Upon returning to China after spending 14 months in the UK, it was in his next role where he met Rob Harris and the Sino journey began. At the time Sino UK Ltd was in its early stages and was supplying tooling and engineering parts to the UK market, although employed by another company Li acted as a consultant to Sino UK Ltd. Li continued to work closely with Rob and in 2003 together they set up Sino Manufacturing Solutions Ltd.

Li is immensely proud of what Sino has achieved in such a small space of time, not only has the work force and services provided expanded, Sino has also expanded from the UK market and has customers in Europe, China, Middle East, Canada, Africa, Hong Kong & Malaysia and there is still a huge potential for growth.

Work balance is important to Li and something he champions in the factory, spare time is usually spent with his family. Li also has a passion for writing and publishing poetry on social media. Li speaks fluent English.

Rob Harris - Sales Director

Rob Harris is Sales Director for Sino Manufacturing Solutions Ltd, responsible for worldwide sales & marketing. 

From an early age Rob has been involved in manufacturing, his father had a successful injection mould firm for over 40 years and many a summer holiday Rob would be found on the factory floor.

Upon graduating De Montford University, Leicester with a Masters in Product Design Rob has spent his career within the manufacturing industry in a variety of roles from Designer to Sales Director. One of his roles included spending two years living and working in France designing (& testing!) children’s plastic playground equipment.

Rob & Li saw a gap in the market for customers wanting quality Chinese manufacturing with the security of dealing with a British company, thus Sino was formed. Sino’s success has been better than planned and Rob is extremely proud of both the UK & Chinese teams for making this possible.

Rob is kept busy outside of office hours with regular trips to China and his three daughters and two grandsons.

Contact the team now on +44(0)121 486 2526 or complete an enquiry form